Website Design Service
You’ll get an effective website that grows your business by serving the users’s needs and accomplishing your business goals.
- Persuasively sell your products and services
- Promote your personal or company brand
- Use your website as a 24/7 marketing and sales tool
“Derek Chiodo was tremendous in building a web link to support patient viewing on our clinical trial. He took great care to develop it per the needs of the study and the design has been very well received. Derek has excellent knowledge and is very responsive and dependable.”
- Scott Tsurutani, Johnson & Johnson
Associate Director, Clinical Operations
What You Can Expect
Here are the steps we’ll go through when you hire me to design your website.
1) Create Your Website Strategy
A website strategy is the foundation on which your website is built. It provides a clear understanding of your business, users, and how the website will solve their problems.
I’ll use this documented strategy to design your website with both the business goals and user needs in mind. This ensures the website is built to grow your business (not just look nice).
A website strategy let’s us:
- Understand your users
- Who are they?
- What is their goal (why are the visiting your website)?
- What barriers (fears) are preventing them from taking action on your website?
- What will motivate them to take the action you want?
- Understand your business
- What business goals do you want to achieve with your new website?
- What are the objectives that will contribute to achieving those goals?
- What is your offer, product, or service?
- What is your unique value proposition?
- Understand your website
- How will the website serve users’ needs so they take action?
- How will the website accomplish business goals so it grows your company?
- What kind of information, product messaging, and visual design will go on the website?
- What existing assets and information can we use for this new website?
Using a strategy to inform your website design takes my work from subjective (something that looks nice based on opinion) to objective (something based on research, with a purpose, that ties back to user needs & business goals, and provides value to your company).
2) Design Your Website
I’ll take what I learned from the “Website Strategy” step and translate that into design solutions (something you can see) which include:
- User problem statements
- User flows and task flows
- Information architecture and sitemap
- Style guide
- Wireframes and prototype
- Web page designs
What makes an effective web page?
- It considers your users
- Are they new or returning?
- Are they a visitor, lead, or customer?
- Are they familiar with your brand?
- What channel are they coming from (search engines, social media, email database)?
- It balances user needs and business goals
- User needs must be met. Does the page give users what they came for?
- Busines goals must be met. Is the page designed to influence your business goals so it gives value back to the company in the form of leads, sales, views, education, etc?
- It’s designed based on how people consume web page content
- If we know how users eyes move around a web page, their reading and scanning patterns, and what captures their attention, we can design the page so it aids the user in completing their task (good usability) and achieves business goals.
- It uses web standards
- Using web standards makes it easier for visitors to navigate your website and accomplish their task. Web standards are common design patterns that visitors are familiar with because they’ve seen them on many other websites and they’ll expect your site to be similar. An example is putting the company logo in the top left and navigation menu on the top right; visitors expect this.
- It executes all 4 parts of a web page’s architecture
- Content - provides information the user needs, persuasively describes your offer
- Priority & Structure - prioritizes content, grids, mobile friendly, displays content properly
- Interaction - uses an effective call-to-action, makes clickable elements recognizable
- Visual Design - uses good color, images, and branding
I start with content first, not design. We are helping someone achieve a goal, so we need to have some idea of the content they’ll need that will let them to achieve it. Next, we’ll build the page structure around that content. Then, I’ll put in the interactions and visual design that supports the content and priority & structure.
3) Build Your Website
After you approve a design, I will turn it (develop/code) into a real website; something you can see and use on the internet. These are the platforms I work with:
- WordPress - Simple, flexible, and powerful for any website (Powers 31% of the web).1
- WooCommerce - Ecommerce software for WordPress (Powers 30% of all online stores).2
- Shopify - A leading multi-channel commerce platform (Powers 500K+ businesses).3
- HTML & CSS - Single static web pages that aren't based on a content management system.
You can either have me develop your website or use your own developer. If you use your own developer, I will provide the design files in Figma which can be used to build your website on any platform you choose.
4) Track, Measure, and Improve
Setting up tracking and then measuring your website efforts will let you know if you are accomplishing your objectives. Based on the quantitative data (Google Analytics) and/or qualitative data (user feedback), you can form new ideas, test, measure, and repeat. You can have me do this, use your own analytics person, or skip it.
Website Design That’s Based on Research
I’ll use proven research-based guidelines to inform my design decisions. This research comes from thousands of real-world user studies which include:
- Usability testing
- Eye tracking
- Field & diary studies
“I Need a New Website Fast”
Sometimes you don’t have the time or money to do research and strategy. Rather, you want to use your experience, assumptions, and general UX design guidelines to get a “good enough” website launched fast so you can see how your product performs, and then adjust.
I understand your position and can accomodate it. First, we’ll meet to get clear on your requirements and then go from there.
Website design and re-design pricing starts at $3,500.00.